Wednesday, January 5, 2011

Listen, Create, Release and Repeat

One of the greatest business benefits of having blue chip clients in the Internet Age is how easy it is to break new products.

I can remember back in 1992 we were trying to break the Juiceman and we were paying CNBC 56k for 30 mins of cable tv infomercial time and thinking we got a good deal. This was before we even produced the show!

Today we released a new Facebook app for our client, Texas A&M Sports Properties that lets A&M fans submit questions for the upcoming Cotton Bowl coaches’ show via sms or Facebook.

And viola our mobile platform FanDriveLive is now a mobile and social media platform. The power of having great clients. We could add email next if we wanted. Im just not sure the market is going to be there in a couple years. Im positive Facebook will be here J

Fans can access The Official Texas A&M Facebook page and click on the “ask coach” tab at the top. The live FB app lets fans submit their questions while seeing questions that have been submitted by other fans. Their profile pictures is displayed next to their question. How cool is that for a days work?