There's a cold chill blowing through the sports marketing industry these days. . Major buyers are shifting dollars around or just totally dropping out of the market, as did the National Guard. With a judges ruling deciding the NCAA could no longer stop athletes from trying to make money, smart marketers now see the opportunity to go direct....this opens the door to huge new marketing opportunities we can't even imagine.
I haven't seen it in pro's but definitely in college and that's often the canary in the coal mine. The receiver of those brand dollars is now the one who can command even the tiniest slice of the fans attention. As life speeds up, the pieces become more valuable. Display as a revenue model is dead. We are about to enter a transactional period that will blow the doors off display revenue.
